Dubai 7s Latest



Emirates Dubai 7s partners with SAMURAI as official apparel partner

Published on: 14/09/2022


We are excited to announce our new official apparel partner SAMURAI.

For more than 25 years, SAMURAI has crafted unique designs, developing premium products and fabrics that have made them a leading global teamwear brand.

Their vision is to bridge sport and lifestyle, which is reflected in their high-performance apparel and athleisure. The Emirates Dubai 7s encapsulates this, a festival that blends sport and lifestyle.

Across the highly anticipated weekend, fans will watch World Series rugby, invitational sports, a functional fitness competition and world-class music artists. As a result, the festival is the largest Sports and Entertainment festival in the Middle East.

As we continue to amplify our offerings at the festival, we are proud to partner with an apparel market leader. SAMURAI’s renowned design and product quality will be reflected across the Emirates Dubai 7s merchandise portfolio, delivering apparel for staff, teams and fans.

A spokesperson for the Emirates Dubai 7s spoke of the partnership. “SAMURAI and the Emirates Dubai 7s is a natural fit. We both have a huge legacy in the sport of rugby 7s and now lead the way in the evolution of the sport in our respective fields.” 

“We are hugely excited for fans, spectators, teams, and partners alike to see the vision of Emirates Dubai 7s x SAMURAI come to life this year. Not just in the merchandise store but also via the experiences and opportunities that are connected to the partnership.”

We caught up with Jack Dyson Head of Brand Marketing who said "We're delighted to finally share the news of this exciting collaboration. Our team have been working tirelessly behind the scenes developing new collections for this year's event and I speak on behalf of everyone at SAMURAI when I say we can not wait to showcase our vision. Since the unavailing of our rebrand back in December, we've seen an incredible appetite from clubs, organisations and individuals, from all over the continent, who want to be a part of this exciting new brand journey we're on".

To celebrate our exciting new partnership, we are giving fans the chance to design their very own T-Shirt. The winner of the competition will see their design come to life and become part of our exciting new retail collection. They will also win a £150 SAMURAI gift card to spend at this year’s Emirates Dubai 7s. All money raised from the sale of the design will go towards supporting the Dubai 7s For Good, CSR program.

Visit SAMURAI-SPORTS.COM or click here and design your T-Shirt now.


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Event Owner

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Platinum Partners