[Dubai: August 1st, 2021]: One of the regions favourite events will return this December. The Emirates Dubai 7s will once again take place at The Sevens Stadium on 2nd-4th December. The festival will include the HSBC World Rugby Sevens Series, invitational rugby, cricket, and Netball. Alongside the packed sporting schedule, there will also be an exciting array of experiences, entertainment, and music.
After celebrating its 50th anniversary in 2019, the festival is in its 52nd year and will feature several exciting developments for all in attendance.
With the HSBC World Rugby Sevens Series taking place on both Pitch 1 and 2, fans will be able to enjoy all the action from the new 'Beats on 2' experience. A Balearic style day bar with live international DJs playing throughout the day.
Fans will look forward to joining the fun in the Heineken Tavern throughout the weekend with live music on the Rugby Rock stage, which will close the festival on Saturday evening when the live headline band takes to the stage.
On Friday evening, after the final whistle of the rugby, it will be Pitch 8, where fans can dance the night away at the 'Frequency on 8' live stage. Frequency will see DJs from around the world take to the stage, including an internationally renowned headliner who will be announced in October.
The Emirates Dubai 7s ambassador for 2021, James Haskell, will play live sets on both Beats on 2 and Frequency on 8 entertaining the crowds with his exciting brand of dance music for all the family.
The Emirates Dubai 7s has always been known around the world for its hospitality. 2021 will see some significant changes in the VIP Experience with the launch of 'The Hangar', including the very best entertainment, food, and drink. The North Stand will also feature a pitchside bar for the first time in the festival's history.
Tournament Director Tom Burwell said of the developments, "This is the next evolution of what is already the best rugby 7s tournament in the world. We are so proud of our history. A festival of sport that offers something for all the family.
The 2021 festival continues the legacy of entertainment for all. Alongside the old favourites, we have really developed the music offering. Beats on 2 will be the best place in the world to watch rugby 7s, a truly unique experience. Frequency on 8 and Rugby Rock will have music for all from global superstars to the best in the region.
We have set ourselves the challenge of modernising the whole experience. Fans will see a very different stadium upon arrival. The Emirates Dubai 7s App will also be a notable addition in improving fans experience and ensuring that everyone is safe as we deliver the Emirates Dubai 7s in the current climate
I am sure many spectators and attendees from around the world will be wondering about the CV19 precautions that will be in place. I can assure everyone that the festival will be delivered in the safest of conditions. We continue to work with the government and stakeholders around the world in the exact format. We will be announcing specifics as we get closer to the tournament."
Tickets for the 2021 tournament will go on sale in September on www.dubairugby7s.com and the Emirates Dubai 7s App.
All the entertainment and music acts for the 2021 tournament will be announced throughout September and October. The tournament looks forward to welcoming back the world of sport to the desert in December.
About the Emirates Dubai 7s
Established in 1970 and organised annually by Emirates Airline, the Emirates Airline Dubai Rugby Sevens is one of the world's leading international sevens events. Every year the tournament welcomes to The Sevens Stadium over 300 rugby & netball teams.
Since 1999, the Emirates Airline Dubai Rugby Sevens has been a part of the HSBC World Rugby Sevens Series. The Emirates Airline Dubai Rugby Sevens is the only tournament globally featured every year of the Men & Women's HSBC World Rugby World Series.
In 2021, the Emirates Dubai 7s will feature invitational tournaments in rugby, cricket and Netball. Over 4000 participants are expected to take place in the festival across the eight rugby fields, four netball courts and three cricket ovals at The Sevens Stadium.
About the new Concepts
Beats on 2 – A Balearic Day Bar with live music overlooking Pitch 2, which will feature HSBC World Rugby Sevens Series action (Men & Women). Food & Drink offering in keeping with the experience offering a truly unique setting to watch rugby 7s.
Frequency on 8 – Friday night at Frequency will feature 3 live DJ sets, including local warm-up, Emirates Dubai 7s ambassador James Haskell and an internationally renowned headliner.
The Hangar – New experiential hospitality concept as part of the VIP experience offers the best entertainment, food and drink while enjoying the rugby 7s.
The North Stand Lounge – A pitchside bar and lounge as part of the hospitality experience in the North Stand.
Rugby Rock Stage – Attached to the Heineken Tavern, the Rugby Rock stage will have live music on Friday and Saturday night, with an international act closing the festival on Saturday night after the final whistle of the rugby.