Dubai 7s Latest



Emirates Dubai 7s launches Cricket 7s as part of the 2021 festival.

Published on: 05/07/2021


The Cricket tournament will feature 48 teams and take place on the three world-class cricket ovals at The Sevens Stadium. The tournament format will also be 7 a-side with some additions to simplify the game and make it more exciting for players and fans alike.

Tournament Director Tom Burwell said of the addition of Cricket, “We are hugely excited to be able to further showcase sports & entertainment in the region with the addition of Cricket to our sporting family.”

“Cricket is a sport loved worldwide and played by men and women from a wide variety of cultures and demographics. The Emirates Dubai 7s is already the biggest sports & entertainment festival in the region, with over 100,000 fans joining us over the three days. Cricket will only add to the party with a new flavour for all involved on and off the field.”

“Over the coming years, we intend to build and develop the Cricket tournament into a vital pillar of the festival. Celebrating the culture, the sport and very much the diversity that the sport brings to the Emirates Dubai 7s. There is a substantial cricketing community in the UAE. We are excited to welcome these teams to participate and compete to become the inaugural champions of the Emirates Dubai 7s: Cricket presented by Zurich Life Insurance."

The Emirates Dubai 7s: Cricket is presented by Zurich International Life (Zurich). They are supporting the delivery of Cricket from launch through to the tournament. This will include the Youth Cricket 7s tournaments in the autumn and the festival of Cricket itself.

Simon Price, Head of Market Management at Zurich in the Middle East, said, “We’re delighted to see cricket become part of the long-standing Emirates Dubai 7s festival – and very pleased to get an opportunity to play an active role in this, further expanding our existing support to the UAE cricket community.”

“We’ll also be extending our support to the youth cricket tournaments leading up to the 2021 festival, in line with our vision to encourage and nurture young talent in the region. This is definitely an exciting partnership for us, and we can’t wait to come and take part at The Sevens Stadium later this year.”

Team entrance is now open on with full details on the Cricket competitions found online.

To contact the Sports Operations team directly to discuss any of the sports involved in the Emirates Dubai 7s in 2021, please contact them on


About the Emirates Dubai 7s 2021

The Emirates Dubai 7s returns 2-4th December 2021 after celebrating its 50th anniversary in 2019. The festival will welcome back the HSBC World Rugby Sevens Series and 28 International teams competing at the highest level of the sport alongside a further 300 teams from around the world participating on the outer fields at The Sevens Stadium.

The three-day festival is the largest of its kind globally, welcoming over 100,000 people across the three days of play. 2021 will be extra special as it takes place on the 50th National Day weekend and will play a role in celebrating the landmark for the UAE.

The 2021 tournament will see a considerable uplift in experiences and entertainment, including more music and live entertainment than ever before played across three live stages alongside the sport. Full details on music and the acts will be released later in the year.

Tickets will go on sale on September 1st.


About Zurich Insurance Group
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 215 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at


About Zurich International Life Limited

Zurich International Life Limited is a part of Zurich Insurance Group and established in the Isle of Man which is licensed by the Isle of Man Financial Services Authority with established and registered branches in the UAE licensed by the Central Bank of the UAE, Bahrain licensed by the Central Bank of Bahrain, and the Qatar Financial Centre authorised by the Qatar Financial Centre Regulatory Authority. In the UAE it is registered (Registration No. 63) under UAE Federal Law Number 6 of 2007, and its activities in the UAE are governed by such law. Further information about Zurich International Life Limited is available at:



Hsbc World Rugby Sevens Series Partners

Principal Partner

Global Partners

Technical Partner

Tournament Partners

Event Owner

Presenting Partner

Platinum Partners